Festup

Technology

Brand Strategy & Identity

Jakarta

2025

Kreasi partnered with Festup, an emerging event ecosystem brand focused on B2B solutions, to establish a clear and scalable brand foundation. The company offers integrated services including ticketing systems, event consultancy, artist management, and event marketing.
The engagement aimed to define Festup’s identity as a unified ecosystem brand rather than a collection of individual services.

Challenge

Although Festup had a strong product offering across multiple event-related services, the brand itself lacked clarity and cohesion. As a new brand, it faced challenges in communicating its value proposition and positioning within the industry.
The absence of a clear brand strategy limited its ability to present itself as a credible and integrated event ecosystem to both government and private sector clients.

Solutions

Kreasi developed the brand strategy and identity system to position Festup as an integrated event ecosystem brand in Indonesia. The work included defining the brand positioning, narrative framework, and a cohesive visual identity system that could unify its multiple services under a single brand.
The approach focused on building clarity, consistency, and credibility across all brand touchpoints.

Impact

Following the brand development, Festup was able to present itself as a more structured and credible organization. The strengthened brand positioning supported its ability to engage with both government institutions and private sector clients.
The brand has since been involved in delivering projects across multiple sectors, reflecting increased trust and recognition in the market.