Artotel

Hospitality

Brand Activation & Event Experience

Batu

2020

Kreasi collaborated with ARTOTEL to design and execute the New Year’s Eve 2023 event, creating a curated brand experience aligned with the hotel’s positioning and guest expectations.
The engagement focused on delivering a memorable end-of-year celebration that combined entertainment, atmosphere, and brand experience within a hospitality setting.

Challenge

ARTOTEL required a New Year’s Eve program that could go beyond a standard hotel event and deliver a distinctive guest experience. The event needed to attract high occupancy while maintaining a strong and engaging entertainment concept aligned with the brand.
Ensuring seamless execution across programming, talent, and event flow was critical to delivering both guest satisfaction and brand consistency.

Solutions

Kreasi led the development and execution of the brand activation, including event concepting, show rundown design, talent curation, and overall event management.
The approach focused on creating a cohesive and engaging experience, combining curated performances with a well-structured program flow to enhance guest engagement throughout the event.

Impact

The New Year’s Eve event achieved full booking capacity, reflecting strong guest interest and successful positioning of the event experience.
Guests responded positively to the overall program and performances, while the hotel management expressed satisfaction with the execution and delivery of the event, reinforcing Kreasi’s capability in delivering high-quality brand activation within the hospitality sector.